If your business is located in a shopping center with a lot of foot traffic, or on a busy street and highly visible, you are one of the lucky few. For the rest of the business owners who are on a side street, or on a dead wing of the mall that hardly anyone passes through, catching the eye of a new customer may be a challenge. Unless you would prefer to hire someone to stand on the corner and flip a sign around so much that no one can read it as they drive by.
Using social media is a great way to attract new customers to your business. Think of it as your digital storefront. It's always open, and people can window shop as much as they'd like. These days someone is just as likely to look for your business on social media as they would a Google search. So when they do, you must ensure that your business is well represented. A customer's first impression is key to getting them to actually visit your location. Posting great (relevant) content and information about your business will turn those window shoppers into actual customers.
If you're a business owner that has their hands tied with day-to-day operations, partnering with a social media agency might be worth the investment, which, a lot of times is not a large amount. Staying on top of your social media game does take a lot of time, thought, and effort. From creating content, posting regularly, to engaging with your followers, it can be overwhelming. Also, the agency may have new creative ideas on how to market your business.
Start using social media sites and apps to your advantage. They're free to use, so why not utilize them? Relying on foot traffic and word of mouth is not the only way to grow your business anymore. Create a stunning social media presence and show people why they should shop with you!